OFFERING:
Brand Identity: Color Theory, Type System, Logo + Wordmark
Color Theory: This involves selecting a palette of colors that will be associated with the brand. It considers the psychological impact of colors and how they contribute to the overall perception of the brand.
Type System: This pertains to the selection and consistent use of fonts and typography in various brand materials. It ensures a cohesive and recognizable visual identity.
Logo + Wordmark: Designing a unique and memorable logo that symbolizes the brand and a distinctive wordmark (text-based logo) that reinforces brand recognition.
Archival Research: Imagery, Concepts, Ideas
Imagery: Researching and curating visual elements, such as photographs, illustrations, or graphics, that align with the brand's identity and message.
Concepts: Developing and exploring creative ideas and themes that can be incorporated into the brand's visual elements to communicate a specific message or evoke certain emotions.
Ideas: Brainstorming and proposing innovative concepts that can enhance the brand's uniqueness and appeal.
Content Development + Visual Curation
Content Development: Creating written, visual, or multimedia content that communicates the brand's story, values, and messaging to the target audience.
Visual Curation: Selecting and organizing visual elements, such as images or graphics, in a way that enhances the overall aesthetic and narrative of the brand.
Creative Direction + Graphic Design
Creative Direction: Providing guidance and leadership to ensure that all creative elements align with the brand's vision and goals. It involves overseeing the entire creative process and making strategic decisions.
Graphic Design: Creating visual content, such as posters, banners, and promotional materials, using graphic design tools and techniques to visually communicate the brand's identity and message.
Web Design: Designing the visual interface and layout of a website to ensure a user-friendly and aesthetically pleasing online presence. This includes the overall structure, navigation, color scheme, and graphic elements, all aligned with the brand identity for a consistent user experience.
DESIGN INTENSIVES:
The Design Intensive (DI) projects are tailored for proactive makers, brands, and teams who are ready to take swift action and prioritize effective communication. This specialized approach spans a duration of up to two weeks, aiming to deliver results promptly without sacrificing quality. This methodology can be applied to any of the offerings mentioned earlier but is particularly well-suited for individuals or entities that have a clear vision and value a streamlined turnaround process.
This intensive design process ensures that clients with a decisive vision can achieve their goals efficiently. The emphasis is on producing designs that are not only of high quality but also characterized by organic and thoughtful elements. The DI Projects come with a flat rate charge, providing transparency and predictability in terms of costs.
Depending on the specific objectives and the overall scope of the project, PENÉLOPE IRENE may recommend a comprehensive branding or web project. This strategic approach allows for flexibility, ensuring that clients receive the most suitable and effective design solutions tailored to their unique needs and goals. Overall, the Design Intensive projects offer a dynamic and results-driven option for those seeking a rapid yet thorough design process.
Inquire at info@penelopeirene.com